Research by Ben

Here you will find a collection of completed, ongoing, and planned research projects. Topics span whatever I'm curious about.

What Color is Mint Chocolate Chip Ice Cream?

Context

I went out to buy mint chocolate chip ice cream and I was surprised that the grocery store had cartons advertising the color as white. I thought, "am I crazy? it should definitely be green." Wondering if this was a local trend or something I put together a form asking Reddit users for their location and what color they expected mint chocolate chip ice cream to be.

From here on I'll refer to mint chocolate chip ice cream as MCCIC.

Results

I posted the survey on Reddit/r/sampleSize. I received 46 responses with one duplicate and surprisingly no spam, so n=45. I don't think I can claim this is scientifically significant to represent the population so I won't bother with the location demographic breakdown, but suffice to say it's majority USA.

Apparently, white MCCIC is only expected in the USA.

Percentages

green = 43

white = 5

teal = 3

Note these numbers add up to more than 100% because 5 respondents expected either "white or green", "white or teal".

Map

How I did it

It's possible there was some misinterpretation between expectation vs. historical evidence vs. desire.